For example: this.
Another senior and normally loyal Tory MP complained that Cameron's big idea for the campaign – "the Big Society", under which armies of volunteers would come together to tackle the country's ills – was "complete crap".
"We couldn't sell that stuff on the doorstep. It was pathetic. All we needed was a simple message on policy. We could have won a majority if we had not had to try to sell this nonsense."
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